Part of what I do at WebWriters is ghost-write blogs for clients, and I absolutely love it because blogs are a beautiful thing.
They’re like the sweet spot in the business world, a chance for business owners or those with a voice for the business, to sit down and e-chat with their customers about what’s happening in their work world, perhaps industry trends and how they see them. Blogs can also be a personal take on what the ‘writer’ feels strongly about at any particular time.
The most important thing about blogs is that they transmit on a personal wavelength and that’s important today, because it’s all about telling the stories behind the brand, the stories about people, and as a journalist, that’s really exciting.
My writing passion has always been for telling people’s stories, for finding and revealing their essence, their inspirations, their dreams, passions and their purpose.
I love writing stories that inspire others, that draw the reader into a space where time suspends, where everything else falls away just for a while, as we’re immersed in another world – one of new possibilities and fresh perspectives. And when we’ve finished the story, we feel a sense of renewed energy and excitement for our own world.
Luckily for me, not everyone wants to or can write in blog form. They know what they want to say but for whatever reason can’t write it. They do see the value of blogs though, as important communication tools, and that’s where I come in.
As a ghost blogger, there’s also the topic of integrity and transparency to cover here. If blogs are personal messages, how can someone else write them for you? Easy. If writing clearly and compellingly isn’t your thing, let go of the angst and let someone else do it who will get your message across. A good blogger will write exactly what you would write, if you could.
Delegating means you actually get your message out there, instead of procrastinating endlessley. Delegating is clever, because it leaves you free to focus on your own fabulous skill set and do other great things in your business.
Blogging for Interior Designers
I write a blog for an Auckland firm called Amazing Interiors Home Staging & Interior Design. View their blogs here. Interior design is one passion of mine. I’ve written for interior design magazines for years, so blogging about inspiring interiors is just one big delicious thrill. My client and I gel and she’s loving my work.
That led me think, how can I do more of this; blog for other designers without compromising the work I do for existing clients. Go forth and multiply, my inner voice was telling me.
That’s where being a member of the Venus Network has been incredibly helpful. It’s a supportive nationwide businesswomen’s group that offers focused networking opportunities through regular fortnightly meetings. Venus has over 1000 members, with 52 groups nationwide. We attend workshops and seminars, tap into great resources and there are plenty of chances to grow your knowledge and expand opportunities in a limitless forum.
One Venus service provides an online member directory that’s segmented into business categories. I looked up Interior Designers and scrolling through, noticed Jodie Robertson in Napier and her business Smoke N Mirrors Interior Design & Home Staging Force.
I’d already heard of the name so I emailed Jodie, explained how my blogging packages work and how I could help promote her business in fresh, new ways. Jodie would get more stories out there about the beautiful, creative work she does and fire up her fan customer base even further.
Bingo. Perfect timing, Jodie said. She’d recently sold her gorgeous 100-year-old two storey villa in semi-rural Hawkes Bay; a home that had featured in the NZ House & Garden magazine and the NZ House & Garden Home Tours.
So, yes, the locals were wondering what Jodie was up to. Gone out of business? Sold up and heading out of town? No way. While it broke Jodie and husband Jason Lachmund’s hearts to sell the home (their twins were pretty disappointed too), the couple saw a property 400m down the road, large enough for Jodie’s business dreams.
She wanted one property that would accommodate every facet of her business, and the land plus the ramshackle collection of buildings they bought will eventually allow that; there's a big shed to store all her home staging furniture, and another building for a combined showroom, office and garage.
There was also a cottage on site which they renovated and listed on Air B & B just before Christmas. They'd only bought the property in October! There’s also room for Jodie’s renovated container called The Box. This is a mobile showroom she positions around the area to promote Smoke N Mirrors plus the gorgeous homewares they sell.
There’s only one downside to the venture and luckily it’s temporary: the place where the family of four now lives is a mere two bedroom bach and quoting Jodie, “It’s a s^*+#*r”. Renovating the bach will be the last task for this dynamo couple and you know that when they get to it, the transformation will be sublime.
The biggest upside: Jodie doesn’t have to haul her reluctant children out to the former storage space in Hastings when she needs to organise a project. Everyone can stay at home.
Jodie and I have completed one blog, and we’re working on two more. I’ve also scored more promotion for Smoke N Mirrors, writing a story for the Venus Facebook page explaining how a writer in Auckland and an interior designer in Napier came to work together.
This is one example of the sort of thing WebWriter’s & I Blog For You, can do for your business. CONTACT US or call Jes on 027 537 4017 and let's make some magic around your brand too.