here A lot of websites have weak, outdated content and nothing turns away potential customers faster.
Websites are often put together in a hurry. If they’re part of a business start-up, the owners are usually frantic, pulling together everything else which needs to be up and functioning for the first day of trade.
However, one of the most important marketing tools for any business, an effective website with quality content, can be overlooked in the rush.
With a huge amount of marketing now done online, nearly every first experience that potential customers have of any business, is via its website. And if that makes business owners feel uncomfortable, they need to contact WebWriters.
When technology started to make a real impact in the business world, we saw the arrival of websites, via the worldwide web. Initially it was thought it didn’t really matter what content a business posted online, so long as ‘something’ went up.
Thankfully that’s no longer the case. When a website has just a few seconds to influence online visitors, it’s a no-brainer that the content – which in essence is the story of a business and what it does – needs to have impact and appeal.
Today, there’s an entire industry around guiding content writers and web designers to follow best practice search engine optimisation, or SEO, to ensure relevant words are used and websites are effective.
That’s where I come in. I’ve had years of writing experience – as a regular contributor to magazines including NZ House & Garden, Hospitality Business and East Life. I also edited a supplement for five years called Our Homes TODAY, with responsibility for writing hundreds of stories and advertorials.
These days I help owners promote their business in more compelling and effective ways online and in print. As well as writing blogs, I write and refresh website content, create copy for e-newsletters, and for print; anything from brochures, press releases and publicity for my clients in newspapers and magazines.
Gathering testimonials from satisfied customers is another great way to boost business stories, as well as sourcing or creating content and images for commercial Facebook pages.
With a broad range of skills and experience across journalism, PR, marketing and sales, I provide business development services too, and running a lean business model keeps my rates affordable.
Let’s talk soon and start boosting your business story.
CONTACT US or call Jes on 027 537 4017
www.webwriters.co.nz + I Blog For You